hrudhaikumardamidi.me

Hi, I'm Hrudhai Kumar Damidi
Data-Driven Marketer Digital and Performance Marketer Digital Marketing Specialist Media Strategy Lead E-commerce Strategy Specialist Growth Marketing Strategist Brand Strategy Manager |

Search, Social, Programmatic, BVOD, and OOH.

About Me

Driving Business Growth Through Strategic Marketing Excellence

“Driving impactful marketing campaigns with strategy, innovation, and data-driven results.”

I’m Hrudhai Kumar Damidi, a dedicated and results-driven Performance Marketing Specialist with over 5 years of experience in agency and client-side roles. I specialize in search, social, and programmatic advertising, managing six-figure budgets, and driving outstanding ROI for diverse clients.

With a background in Computer Science, I bring a unique blend of technical expertise and marketing strategy to my work, enabling precise campaign execution and advanced pixel implementation. My career spans across leading global brands like Coca-Cola, Lexus, Swisse, and IBM, where I’ve consistently delivered measurable outcomes through effective planning, innovative solutions, and data-driven insights.

At the core of my work is a commitment to optimization and performance, demonstrated by achievements such as reducing cost-per-conversion by 60% for an eCommerce client and leading high-performing teams to meet and exceed client goals.

Beyond campaigns, I thrive on collaborative teamwork and client engagement, ensuring transparency and actionable insights are always at the forefront. I’m also passionate about staying ahead of the curve, continuously learning and adapting to new tools, trends, and technologies in the fast-paced digital marketing landscape.

When I’m not managing campaigns, you’ll find me exploring Melbourne, learning new strategies to elevate marketing performance, or honing my skills in platforms like DV360, Google Ads, and Meta Ad Manager.

Let’s connect to create impactful campaigns that drive results!

My Experience

Performance Marketing Specialist

With over 5 years of expertise, I specialize in optimizing performance marketing strategies across search, social, and programmatic platforms, delivering measurable outcomes for global brands.

2025 - Present

Performance marketing specialist , Pay.com.au

Manage and optimize paid media campaigns across Google Ads, Meta, LinkedIn, and programmatic platforms, focusing on driving ROI and achieving KPIs. Leverage A/B testing, audience insights, and budget strategies for impactful results. Collaborate with creative teams to refine ad performance and ensure precise tracking through advanced implementation techniques.

2022- 2024

Media Executive, Principle Media Group

Spearheading paid media strategies for clients such as BobJane T-Marts and Swisse AU, delivering a 60% cost-per-conversion reduction. Driving end-to-end campaign management, client onboarding, and performance optimizations to achieve significant campaign improvements.

2021- 2022

Senior Campaign Manager, Dentsu

Oversaw paid social and display media operations for top-tier clients like Lexus, Amex, and IBM. Led a team of 7, ensuring precision in execution, crafting strategies, and delivering projects with high quality while managing a diverse range of tools and platforms.

2020- 2021

Business Development Manager, Cognizant

Led a team of 80, optimizing processes and fostering client relationships to drive growth for Google products. Designed innovative marketing measurement methods, providing actionable insights and delivering impactful results through strategic leadership.

2018- 2020

Campaign Manager, Media Mint

Managed ad campaigns end-to-end for renowned brands like Coca-Cola and McDonald’s, ensuring seamless delivery while exceeding client expectations. Developed expertise in reporting, QA, and creative optimizations, building a strong foundation in data-driven marketing.

Skills

What I Provide

With a diverse skill set and years of experience in digital marketing, I offer tailored services to drive results, enhance online presence, and optimize campaign performance.

Performance Marketing Strategy

I create targeted, data-driven campaigns across search, social, and programmatic platforms. From setup to execution, I focus on optimizing performance, reducing costs, and delivering high ROI.

Campaign Management

I manage end-to-end campaign strategies, ensuring seamless execution, continuous optimization, and in-depth analysis for a wide range of industries and clients. My goal is to exceed client expectations and drive measurable results.

SEO & SEM

I specialize in search engine optimization (SEO) and search engine marketing (SEM) to enhance your website’s visibility, attract more traffic, and increase conversions through organic and paid strategies.

Consulting & Strategy

I provide expert consultancy in performance marketing, offering insights into market trends, campaign strategies, and optimization techniques. My approach ensures your campaigns remain innovative, effective, and on track for success.

Web Analytics & Reporting

I leverage advanced tools like Google Analytics and GTM to track, measure, and report on campaign performance. My approach is data-driven, providing actionable insights to optimize your marketing efforts.

Mobile App Marketing

I design tailored marketing strategies for mobile apps, focusing on user acquisition, engagement, and retention. My strategies aim to boost app installs and increase in-app interactions.

Certifications & Training

Google Certified
Advanced Search Advertising: This certification demonstrates your ability to create and optimize Google Search campaigns, ensuring effective ad targeting and increased ROI.
Display Advertising: This certification shows expertise in running display ads, utilizing Google Display Network (GDN) to expand reach and attract targeted customers.
ECommerce & Shopping Advertising: Specialized in eCommerce strategies and Google Shopping Ads, helping businesses promote products more effectively through Google search results.
ISB (Indian School of Business)
Certificate in Strategic Leadership: This certification highlights your leadership skills, particularly in managing teams and projects with a strategic, forward-thinking approach. It enhances your capability to make high-level decisions and lead teams effectively.
The Trade Desk Edge Academy
Marketing Foundations: Focused on the basics of digital marketing, this certification helps you understand key concepts of digital advertising, preparing you to leverage The Trade Desk’s platform for better campaign results.
Data-Driven Planning: Shows your proficiency in using data to make informed marketing decisions. This certification emphasizes the importance of analytics and leveraging data to optimize campaigns.
MFA (Master of Digital Marketing)
Digital Foundations Certificates I & II in Paid Digital: These certifications underline your strong understanding of paid digital marketing strategies, offering you practical knowledge of executing paid media campaigns effectively.